In today’s competitive marketplace, new ideas, products, and services must be communicated clearly and creatively to the right audience. That’s where marketers make their mark: crafting strategies that connect businesses with consumers in powerful and meaningful ways.
At Louisiana Tech, our Marketing major blends creativity, analytics, and real-world experience to prepare you for high-impact careers in digital marketing, sales, brand strategy, and beyond. You'll explore core areas of marketing through courses in consumer behavior, sales management, social media, retail, and international marketing, building a strong foundation in both the art and science of the discipline.
Students also gain hands-on experience through project-driven classes like Bulldog Marketing Consultants, a student-run consultancy that works with real companies and nonprofits. Guided by faculty, you’ll deliver professional marketing plans, campaigns, and strategies, giving you the practical experience employers expect from today’s marketing professionals.
Customize your degree to match your interests and career goals. Marketing majors can choose from the following concentrations:
- General Marketing – A comprehensive overview of modern marketing strategies across industries and platforms.
- Digital Marketing – Dive into SEO, content strategy, analytics, and online advertising while using data to drive decisions in today’s digital-first world.
- Sales – Focus on business-to-business marketing and relationship-driven selling, with an emphasis on consultative sales solutions and key account management.
- Sports Marketing – Combine core business principles with marketing strategy in the dynamic industries of sports, recreation, and entertainment.
